|About the Book|
Harness The Power of Professional WritersEver been reading a magazine or watching TV and some commercial ad really grabbed your attention? Well, that commercial was scripted by a highly paid writer known in the trade as a copywriter. Copywriters don’MoreHarness The Power of Professional WritersEver been reading a magazine or watching TV and some commercial ad really grabbed your attention? Well, that commercial was scripted by a highly paid writer known in the trade as a copywriter. Copywriters don’t just fall out of trees, and it takes years and years of practice plus large amounts of talent to write the kind of commercial ad that grabs attention.Writing a personal ad is no different.But the good news is that the same tried and true techniques that go into crafting a powerful and compelling commercial ad can work just as well for you. Even better, 99.9% of online posters have absolutely no clue how to do this.Which guarantees you the competitive edge in the crowded world of online dating.So maybe you’re not getting enough responses to your online dating profile. Or worse, you’re getting too many of the wrong kind of responses. Or maybe you’re just starting out and want to really stand out from the ocean of mediocrity.If so then it’s time to turbocharge your profile by exploiting the same powerful marketing techniques ad agencies use. The basics are simple and easy to use once you know them. Even better, I’ll walk you step-by-step through the process from A to Z. And along the way I’ll give you over 500 compelling words, phrases and other examples to help spark your creativity or even use for yourself.By way of introduction I’ve been a professional writer for thirty years. By ‘professional’ I mean I earn good money from my skills. I’ve worked for ad agencies, magazines, corporate marketing departments, politicians, and private individuals – all looking for that crucially-important competitive edge.My book will give you that edge.Here’s just some of what I’ll cover:Choosing a fun and unique user nameUsing subliminal suggestions in your profile picturesKnowing what to bait your hook withNine headline types that get you noticed fastStarting your profile with a bang for maximum impactYour profile narrative – what to include, what not to include, and how much to includeEmotional triggers – 63 key words that arouse emotionsAdvanced psychological techniquesBuilding your profile toward a powerful closeThe call to action – motivating others to get in touch with you promptlyThe importance of reinventing yourself and how to do itLosing losersRejecting rejectionAnd over 500 super-charged examples to kickstart your creativitySo are you ready to find someone special? Then let’s jump right in.